Alikay Naturals Rebranding
A imaginary rebranding for the natural hair care company, Alikay Naturals to clarify and energize its visual identity. This project includes logo, package, website and promotional redesign centering around their new tagline "The Root of Natural Beauty."
The new logo has been modernized to reflect the playfulness and curl of natural hair though an uneven baseline and line-weight contrast. The yellow spot that highlight the type alludes to the tropical sun and its uneven contour emphasizes the natural aesthetic of the brand.
The packages utilized handmade prints to wrap around the bottle making the product pop off the shelves. Often product lines look exactly the same here I wanted to give each bottle its own look while still being a cohesive whole. The labels were carefully consider; I wanted each product to be able to list its function and ingredients quickly.
